Ashraf Omran — Product Design Lead at NEOM

Design systems · CX–design operations · AI-first design · Riyadh, Saudi Arabia

Ashraf Omran (most people call him Omran) is a Product Design Lead at NEOM in Saudi Arabia with 12 years of experience across product design, design systems, CX–design operations, and AI-first design. He directs 6 in-house designers and 3 external vendor teams, and owns a 220+ component design system spanning web, native iOS and Android, and airport kiosk terminals. He works in Arabic and English, and mentors 50+ designers on ADPList.

Career

• NEOM — Product Design Lead (Jun 2024 – Present); Design System Specialist (Sep 2023 – Jun 2024). Promoted to Lead within 9 months.
• DealApp — Product Design Lead (Aug 2022 – Aug 2023). Built the company's first design system on Ionic, published in Supernova.
• Shobbak — Product Designer (Mar 2021 – Jul 2022). Sole designer; built the first design system on Tailwind.
• Anspire — Product Design Lead (Sep 2020 – Feb 2021).
• 80 Tech — Senior Product Designer (Jun 2019 – Sep 2020).
• InternetPlus — Interaction Designer (Sep 2015 – Jun 2019).
• Earlier: ID Organization (Interaction Designer, 2015); Promedia KW (UI & Graphic Designer, 2014).

Selected work

• One Drawing, Twelve Meanings — Empty State Motion System
• Redefining Collaboration — Harmonizing UX and UI at DealApp
• Optimizing Onboarding & Request Creation — DealApp
• Aman — A New Era in Online Payments
• Samsung Galaxy Watch — Square Screen Concept (self-initiated)

Contact

hello@omran.me · LinkedIn · ADPList · Download CV